We use a process of discovery, insights and analysis to define strategic imperatives, establish objectives, clarify the role of the ambassador and establish budgets. Proprietary market research can then be used to identify the celebrities that best fit your project.

  • Red Carpet Events: Invite celebrities to attend the opening of your latest boutique, product launch or charity event. Their presence will attract the media and the celebrities will post pictures of the event on their official social networking accounts (Weibo, Wechat, etc.).
  • Multi-year Global Brand Ambassador: Put the celebrity at the center of your marketing strategy. The contract will be tailored to your brand’s activation needs and usually includes events attendances and promotional rights on all media.
  • Multi-Market Brand Endorsement: Select a local celebrity to endorse your brand in one or several selected markets. We can also hire a celebrity for a particular campaign, media, or period of time.
  • Social Networking Buzz: Ask a celebrity for a certain number of posts through his or her social media mentioning your brand.


Vichy L'Oreal

L'Oreal Paris

Yue Sai

Roger & Gallet

La Roche-Posay