The Illusion Factory

The Illusion Factory has spent decades being the brand behind all of the other brands, servicing all of the major studios, broadcasters, music labels, cable stations and a large group of the Fortune 500.


We have been entrusted with the promotion and marketing of over 7 Billion Dollars in filmed, broadcast, cable, gaming and live entertainment, while garnering more than 260 awards in the top competitions for our clients. We have substantial expertise in regulated gaming, with many core projects to our credit.


We have been working in Virtual Reality and Augmented Reality for more than 15 years and have several patents pending in these areas for our innovations. We produce both AR and VR projects for clients in the United States and worldwide.


In 2007, we opted to pivot our efforts towards the development of our own intellectual property for distribution in all transmedia. We have now put our resources into developing our own technologies, companies and joint ventures.

This has resulted thus far with one impressive awarded patent, three additional ones that are patent pending and numerous others that are being drafted currently. Illusion Factory continues to prove itself as a vast resource of creativity, technology and global expertise. We are a very rare combination of the most elite talent in each of our respective categories and we continue to work in a stealth mode, producing a continual stream of innovations.


When you want the technology to solve your problems, the app that does everything, the experience of how to produce it on budget and release it globally with a vibrant result, there are very few companies to call. We understand the substantial requirements of broadcast and theatrical entertainment, apps, interactive advertising, games, regulated gaming, horse racing, lottery, second screen experiences, television apps, and social media.


Illusion Factory is a one of a kind company.


Our focus is INTENSE, our curiosity INSATIABLE. Our abilities, UNCHALLENGED.


Promos/Video Magazines


Corporate Identification

Interactive Advertising



Design Studio


“We appreciate the quick response time & dedication from our friends at The Illusion Factory.”

Camille Peaks
Director, Olympics Digital Sales Marketing NBC Universal

Our Clients



“We have worked with Brian and The Illusion Factory on many projects over the years and they have always done an outstanding job. Whether it’s developing and creating something that has never been done before, or just jumping in and lending a hand when we are busy with tons of projects, they have always been an incredible firm with a great attitude.”

Lisa Gregorian

EVP & CMO, Television Group Warner Bros. Entertainment Group of Companies

Their Brands



“I love working with The Illusion Factory because Brian and his team seem to have never heard of such things as tight deadlines, overwhelming volume or too many revisions. Each campaign is easier than the next!”

Caty Burgess

Director, Media Strategies, The CW

Our Awards



“The Illusion Factory develops online advertising that wins creative awards, drives record breaking user interactions, is innovative and, the best part; it’s a fun and inspiring group to work with.

David Angehrn

Director of Strategic Planning and Marketing, G4 TV

“The Illusion Factory always impresses me. Every time I bring them a project, they don’t just do a great job…

Derek Broes

Senior Vice President, Paramount Digital Entertainment